COMMENT: Unlocking Africa’s tourism potential: Sanganai/Hlanganani Expo set to shine

AS the 17th edition of the Sanganai/Hlanganani World Tourism Expo prepares to kick off in Bulawayo this week, the excitement is palpable. This prestigious event, which showcases the best of Africa’s tourism products, is a testament to the continent’s vast potential and untapped opportunities. 

With over 400 companies and several countries already registered, the Expo is poised to attract international visitors and media from around the world, cementing its position as a premier tourism event. The Sanganai/Hlanganani Expo is more than just a showcase of tourism products; it’s a celebration of Africa’s rich cultural heritage, diverse landscapes and warm hospitality. It’s an opportunity for industry players to connect, collaborate and share knowledge, ultimately driving growth and development in the sector. The fact that preparations are progressing well, with the Hospitality Association of Zimbabwe (HAZ) eager to welcome a diverse range of participants, is a clear indication of the event’s significance. This year’s Expo comes at a critical time for Zimbabwe’s tourism industry, which has faced numerous challenges in recent years. However, with the country’s tourism sector on the rebound, the Expo provides a much-needed platform for local operators to showcase their offerings and attract international visitors. 

The event also underscores the importance of regional co-operation, as African countries come together to promote their tourism products and share best practices. The Sanganai/Hlanganani Expo is a shining example of what can be achieved when industry players, governments and stakeholders collaborate towards a common goal. As the event continues to grow in stature and significance, it’s essential that we leverage its potential to drive sustainable tourism development, create jobs and stimulate economic growth. 

The Sanganai/Hlanganani Expo is a must-attend event for anyone interested in Africa’s tourism industry. As the continent continues to unlock its vast tourism potential, this Expo will undoubtedly play a critical role in shaping the future of tourism in Africa. We look forward to a successful event and eagerly anticipate the opportunities that will arise from this premier tourism showcase.