The Sunday News
Bruce Ndlovu, Sunday Life Reporter
INSTEAD of treating its ceremony on 11 December as a once-off event, the Zimbabwe Hip-Hop Awards (ZHHA) has gone an extra mile, striking up a partnership with streaming service Tuneco, a move that is set to bring relief to an industry that has had a deficiency of distribution channels since the collapse of major record labels.
The ZHHA are coming back for their eleventh edition this year, with artistes set to get gongs in 24 different categories.
In a statement, ZHHA announced that whisky brand, Pogues, would be returning as the main sponsor of the award ceremony.
“We would like to announce our headline sponsor, The Pogues Whiskey, who are back on board for a second year running, their support will assist in producing a quality awards ceremony,” a statement from ZHHA read.
In addition to Pogues, the awards showcase, announced the coming on board of Tuneco, a streaming platform that is meant to ease the woes of local musicians that are being left behind by the digital revolutionary changing the face of the industry globally.
“Earlier in the year a new partnership with Tunecore was formed, the world’s leading DIY music distributor for independent artistes. Distribution has been a major challenge for artistes across the globe.
As Zim Hip-Hop Awards we value growth, education and success of our Zimbabwean artistes hence our partnership with Tunecore, by just a click of a link your music can be distributed in over 150 digital music stores and streaming services across 100 plus countries worldwide and you get to keep 100% of your sales.
Tunecore is a one-stop shop for independent artistes and we pleased to partner them here in Zimbabwe,” ZHHA said.