The Sunday News
Rutendo Chidawanyika
ARMANI: Giorgio Armani is nothing but sheer sophistication, and if you see someone wearing the label in any capacity, you know that they belong to the cream of the society. The first pieces designed by Armani were leather bomber jackets that actually form the basis of bomber jacket cult now a day.
This brand has produced everything from eyewear to ready to wear to even high-end makeup and to home items. This brand has a number of different sub-labels including Armani jeans, Armani junior, Emporio Armani, Armani Collezioni.
Dolce & Gabbana: Dolce & Gabbana is relatively new when compared to the other big old names in the luxury brands. It was started in the year 1985 by Domenico Dolce, and Stefano Gabbana and was steadfast in gaining popularity. They went on to tie up with a firm in Japan to launch their collections who exported clothes to the USA and that eventually landed them into the American economy. Their clothes are still a big hit among Hollywood actresses and wearing this label is considered a status symbol. They eventually got into making perfumes and succeeded by launching some of the best fragrances out there.
Gucci: Another major trendsetting in the fashion industry is Gucci. The name alone sounds like it was made specifically for fashion, with the way it rolls off the tongue and makes a splash. The company was founded by designer Guccio Gucci in 1920. In 1921, he was able to open the doors to his first store where the label quickly became known for their high-end leather goods.
Hermes: Hermes as a brand has been around for over 200 years now. Hermes is the epitome of sophistication and class with everything they make, be it bags, shoes, perfumes, clothing or even interiors for the house. Just like a lot of other companies Hermes saw their share of ups and downs in business. However, they weathered all storms and continued to be a sought-after premium brand, serving the elite.
Chanel: Coco Chanel’s journey is nothing short of epic and legendary, which is what the brand is too. Brands with incredible stories like these are worth the tag and the price they come with. Chanel had a unique talent of reading what the world needed and making clothes accordingly. And, her designs are relevant to this day. The revolutionary little black dress (LBD) remains the must-have most priced possession in every girl’s closet. Not to forget the ‘‘Chanel No 5’’ perfume, which is one of its kinds? Chanel is one of the very first revolutionaries who believed that luxury has to be comfortable, otherwise, it’s not really luxury!
Prada: Few names invoke thoughts of luxury the way Prada does. Prada products include everything from ready-to-wear leather and fashion accessories, shoes, luggage, watches, outerwear, and more. In 2007, Prada even collaborated with LG Electronics to launch a Prada series of mobile phones, making them a highly coveted luxury label to carry, despite the fact that most people have trouble footing the bill. And with good reason Prada’s eclectic mixing of prints and fearless experimenting with fashion makes anyone who wears the label the ultimate trendsetter.
Burberry: The latest additions to the brand are Burberry London and Burberry Prorsum. The signature checkered khaki and plaid jacket is the first thing we relate to when we say Burberry. It was designed for the military and then gained popularity amongst civilians too. The design went on to become such a hit, that it’s now part of every single piece of apparel and accessory in one way or another. .
Versace: The designer to celebrities like Princess Diana, Madonna, Elton John, Noami Campbell, Tina turner and many top models like Cindy Crawford — Versace can be defined as the brand of celebs for so many reasons. The brand is a nucleus of glamour and fashion with a range of siren dresses. Versace is a crème of luxury fashion brands with highest fashion and haute couture apparel line. With the recent Lady Gaga factor, this brand is never getting out of the list of celebs’ favorite clothing pick.
Fendi: The Fendi brand was founded in 1925 by Edoardo and Adele Fendi as a fur and leather shop. Fendi didn’t become quite the household name that is now until they went multinational in 2001. They’re most famous for their high end clothes, including fur, ready-to-wear, and also for their highly coveted handbags. In 2014, the brand announced they were making plans to use drones to show their catwalk shows. Fendi is known for mixing classic pieces with a few-off-the-wall pieces, usually with fur, to make a bold statement.
Louis Vuitton: This is definitely one of the most famous, most coveted and most reputable names in luxury handbags and accessories in the world. Louis Vuitton, also promotes its products and designs in shoes, watches, jewelry, accessories, sunglasses, and books. Interestingly, more than 460 stores worlds can be found in 50 countries. Mostly Louis Vuitton products are being purchased by models and A-list celebrities to flaunt them on red carpets and on the runways.
Dior: The French luxury goods company, Dior, Founded in 1946 by the eponymous designer Christian Dior. Today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products. You may think that the Christian Dior label is only for women’s offerings, but no! The company also works on the Dior Homme division for men and the baby Dior label for children’s wear.
Marc Jacobs: Marc Jacobs is one of the most renowned brands in the every field of fashion either its makeup or dresses; Marc Jacobs is worshipped by many as he always conveys something new to the table. His impact on the fashion and apparel industry is huge thus he truly is the living paradigm of pushing limits. Many top celebrities like Miley Cyrus, Sarah Jessica have walked in his pieces. It is believed that his clothing items never go out of date and they make the person wearing them prominent and high in a statement.
Ralph Lauren: Being a luxury brand, Ralph Lauren was the first to cover designer sportswear and included it in the luxurious clothing range. This is the kind of the brand that has both collections from higher ends and from lower ends of the masses. Their affordable ones include Polo t-shirt which started to come out in the year 1993, and been on the racks of departmental stores like Walmart and Macy’s. As the name suggests; this company was started by a designer called Ralph Lauren in the year 1967.
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